Your company already knows how to clean. We help you get in front of the businesses that need you: a system built around winning commercial cleaning contracts. Not random leads. Not low-quality quote requests. Not another marketing campaign.
You know how to deliver the service. Your crews know what they're doing. Your clients already trust you. But getting from "we need more business" to "we just signed another $8,000/month commercial account" is a completely different skill. Most janitorial companies still depend heavily on some mix of:
Those channels can work. The problem is they rarely create a predictable, controllable acquisition engine. And when the pipeline goes quiet, the owner feels it immediately.
A common cycle looks like this.
You win a contract. Revenue goes up. Everyone is excited.
The team is focused on operations. You stop actively prospecting.
Pipeline slows down.
One major account has become too large a share of your revenue.
Now you're scrambling to find the next contract.
Back to networking, cold calling and hoping someone needs cleaning.
Your operations team should focus on delivering great service. Your acquisition system should focus on creating the next opportunity. That's the problem Maalibu Sphere exists to solve.
We don't sell leads. A real commercial account moves through the right market, the right facility, the right decision-maker, the right offer, the right message, the right conversation, the right follow-up and the right proposal. The Engine is built around that whole journey.
We identify the types of commercial accounts that make economic sense for your company. The goal isn't the most conversations. It's conversations with companies worth winning.
We identify who actually controls the cleaning decision. The person who needs the building cleaned and the person who signs the contract aren't always the same person.
Most cleaning companies market themselves as "professional cleaning, affordable prices, call today." Every competitor says that. We position your company around what commercial buyers actually care about.
We deploy the acquisition channels required to put your company in front of the right commercial prospects: paid acquisition, targeted outbound, retargeting, decision-maker outreach, landing pages, offer campaigns, and appointment systems. The goal is simple: qualified commercial opportunities land in your pipeline consistently.
More inquiries don't automatically mean more revenue. We filter opportunities on facility type, location, size, cleaning requirements, frequency, decision-maker, current provider, contract timing, budget and operational fit, so your sales team spends less time chasing people who were never serious buyers.
Qualified opportunities get moved into real sales conversations and site walkthroughs, not left sitting in an inbox.
Every opportunity needs somewhere to go. Nothing should disappear inside a spreadsheet or an inbox.
A prospect who isn't ready today may become your next contract three months from now. We build structured follow-up so opportunities keep moving instead of dying after the first conversation.
Which markets respond. Which offers convert. Which facilities produce the best opportunities. Which campaigns generate actual contracts. Which acquisition channels produce the highest contract value. The metric that ultimately matters: new recurring contract revenue.
A residential cleaner can generate dozens of small jobs. A commercial janitorial company may spend weeks pursuing a single account. The stakes are different, and once you've won the contract, you have to actually deliver. The buyer is weighing:
Which optimizes for cost per lead. A $35 lead is irrelevant if it produces a $300 one-time cleaning job.
Which optimizes for qualified opportunity, walkthrough, proposal, close, and recurring contract value. A $400 acquisition cost is excellent if it produces a $7,000/month account that stays for years.
You don't necessarily need hundreds of new customers. You need the right accounts. Here's what a handful of them can look like.
Illustrative examples only. Actual contract values and results vary. A current industry guide puts many commercial cleaning contracts around $2,000–$8,000 per month, though value shifts materially with facility type, scope, geography and service requirements. That's why we don't optimize for "more leads." We optimize toward more valuable commercial opportunities.
Illustrative shape, not a promised conversion rate. Your real pipeline dashboard replaces this once campaigns are live.
ROI: new recurring revenue relative to acquisition spend, the number that actually matters
Reviews and threads as they arrived — contracts signed, leads landed, referrals offered.
Names, profile photos and company identifiers are redacted. These are private threads, and we don't publish anyone's details without their say-so.
Seven starting points, one system behind all of them — modelled on the contract mixes and sales maths we build around.
Before a commercial buyer signs a janitorial contract, they're looking for evidence. So should you.
"Every lead will become a contract."
"You'll definitely make $40K next month."
"Just give us money and we'll make it happen."
What we can promise: a serious process. Clear targeting, clear messaging, clear tracking, clear communication, clear reporting, built specifically around your commercial growth objectives.
Maalibu Sphere is a growth company focused on helping service businesses build predictable customer acquisition systems. For janitorial companies, our specialization is simple: create more opportunities for profitable commercial contracts.
We aren't pretending to run your cleaning operation. You know your industry, your crews, and how to deliver the work. We bring the acquisition infrastructure built to help more of the right buyers find and choose you.
We think like operators.
We measure business outcomes.
We build around your economics.
We focus on contracts, not vanity metrics.
How you operate, where you serve, what accounts you want, and what capacity you have for new work.
Your strongest markets, likely account types, offer opportunities, acquisition gaps and sales bottlenecks.
We map out the commercial contract acquisition strategy specific to your company.
Targeting, messaging, campaigns, landing assets, tracking and follow-up systems.
Your acquisition campaigns begin generating conversations and opportunities.
Qualified opportunities move into your sales process and site walkthroughs.
We identify what's generating the best opportunities and keep improving the system.
The question isn't whether businesses need cleaning. They do. The question is how consistently your company puts itself in front of the right decision-makers.
No pressure, no generic pitch. We'll look at your market, your service area, your current acquisition process and your growth economics, then tell you honestly whether we believe there's an opportunity worth pursuing.